For ten days in March 2014, Aalborg Opera Festival vows to present opera as a truly popular art form.
If you have just once thought that ‘that is not for me’,
when hearing that an opera concert is in town,
Aalborg Opera Festival challenges you to think again.
Whether you are a concerto connoisseur or just curious about choruses, the festival promises to appeal to you.
And that means never compromising with quality.
“We want it to be broad and for everyone.
This means you must not be able to question the quality,”
says the festival’s project manager, Gitte Friis Therkildsen.
Top of the bill is a brand new production of Puccini’s Tosca.
“It will be in an unconventional chamber version that sends the audience on the move,”
explains Friis Therkildsen of the show that begins in Nordkraft,
a power plant turned culture house, Aalborg brings
and goes on to the House of Music before ending at Theatre Nordkraft.
The programme is generally packed with activities, Aalborg brings
taking in free shows from Aalborg balconies, shows for children,
brief chamber plays and longer solo acts.
Many come for the special buzz in the city, as much as the opera itself.
“You can hear the opera across the centre of Aalborg during the festival.
We try to create a special atmosphere that captures the whole city,” says Friis Therkildsen.
By drawing inspiration from Scandinavian and Japanese aesthetics and adding her own ideas of what is beautiful and flattering,
Lotte Honoré has created her own unique selling point and a brand that has stood the test of time.
It is a brand that her daughter, Juliane, 27, now contributes to with her marketing skills and natural-born McVerdi flair for design.
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